From Trap Door Sun, an interview with Mo Willems. He talks about the difference between TV and books from a writing standpoint, how and why books command respect, and his own glorious uncoolness.
My books are made for un-cool people; that is to say they’re for folks who are willing to be silly, absurd, or just plain weird. Turns out that most kids are joyously un-cool while many adults fear un-coolness. So, my books are put on the kid’s shelves where they can be enjoyed un-self-consciously by children, the occasional goofy grown-up, and their ilk. Especially their ilk.