My Google Reader unearthed this.
Nine-year-old Maria Keller started Read Indeed in 2007, hoping to get one million books into the hands of children by her eighteenth birthday (2018, in case you're counting). So far she's got just over ten thousand, passing them on to various charitable organizations. You can donate or suggest an organization by emailing her at email@example.com.
In fact, this sounds like something for the Kidlitosphere--perhaps as part of the Third Annual Kidlitosphere Conference? Cogitate!
I love this idea, and while it undoubtedly gets cuteness/human interest points for being the idea of a nine-year-old, it also sends out the message that kids care as much about literacy as grown-ups do. Fabuloso.